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Digital marketing is the practice of promoting products, services, or brands using online channels to reach, engage, and convert target audiences.
Digital marketing, also called online marketing, involves leveraging the internet and digital technologies to connect with customers where they spend most of their time—on websites, social media, email, and mobile devices Forbes+1. Unlike traditional marketing methods like print, radio, or TV, digital marketing allows businesses to track performance in real-time, adjust strategies quickly, and target specific audiences with personalized messaging